Associate, Australian Trade Marks Attorney
Kellie helps the firm’s trade mark clients to understand the strengths and vulnerabilities of their brand position. By taking into account your overall business objectives Kellie is able to analyse your position and help you avoid costly pitfalls to build trade mark portfolios that can be used as both a shield, to ward off competitors, and a sword to enforce your naming rights when necessary.
Before joining MBIP, Kellie worked in two top tier law firms, exclusively in the trade mark arena. That valuable background has imparted valuable insights and experiences for the benefit of Kellie’s clients. Kellie is well equipped for advising on trade mark registration strategies and in assisting clients to overcome adverse examination reports in Australia, New Zealand and major international jurisdictions. A significant component of Kellie’s work involves securing international trade mark registration for local businesses through the Madrid Protocol. If you are contemplating distributing your branded product into overseas jurisdictions then contact Kellie for specialist guidance on trade mark protection in your important foreign markets.
Kellie has managed the worldwide trade marks portfolios for big name brands including Flight Centre Travel Group Limited and Terry White Chemists and has supervised the management of the intellectual property portfolios for Australian Agricultural Company Limited and TechnologyOne, Limited.
Kellie’s experience gives her a unique, modern approach to developing portfolio commercialisation strategies. Contact Kellie for insightful, proactive trade mark advice and registration services.