You’ve turned a great idea into a product or service and have an amazing logo and business name. Now you’re considering registering a trade mark – wonderful idea!  With a trade mark registration, you’ll gain: Protection over your reputation ...

These days, there are plenty of cut-price options available to people who wish to file a DIY trade mark. Trade Marks Offices offer assisted filing services, and more online filing portals are popping up every day. While the question of cost is high o...

Do I need a trade mark?  I already have a domain/business name/company name! People tend to have a pretty good feel for what a trade mark is – that part of a brand you can say or describe, for example a name (Nike®) or a......

Preliminary checks Before committing to a new brand for your services or products, it is important to carry out some due diligence. You may have put together a shortlist of potential marks (as per our “Choosing a Trade Mark – Part 1”...

Trade mark legislation in both Australia and New Zealand allows for the removal of a registration if the subject trade mark has not been used within a continuous period of three years. This article serves as a reminder to periodically review use of A...

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